The theory and praxis behind Design Thinking
A two-day workshop at the Institute of Electronic Business in Berlin
Many definitions of Design Thinking can be found on the internet, for example:“Design thinking is a process for practical, creative resolution of problems or issues that looks for an improved future result.” Thus sounds the definition on Wikipedia while Tim Brown from Design and Innovation Company IDEO defines it as: “Design thinking can be described as a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.” This gives us a hint of what Design Thinking means but what about the theory behind it, the practical methods and tools and how can you actively use it in your Businnes?
On Friday 25th and Saturday 26th Pia Betton will be co-facilitating a two day workshops at the Institute of Electronic Business in Berlin. Co-lecturers are Prof. Dr. Markus Peschl from Vienna University, DI Thomas Fundneider from theLivingCore (Vienna), Prof. Peter Friedrich Stephan who teaching Cognitive
Design at the Academy of Media Arts Cologne and Prof. Dr. Thomas Schildhauer and Sebastian Schmidt from the Institute of Electronic Business.
Besides Design Thinking Radical Innovation, Cognitive Design and Social Media and Crowdsourcing is on the agenda. Methods like Enabling Spaces, Scope and Drill-down, Cultural Probes, Re-framing, Attitude – Practise – Knowledge, Blue Print Maps and People Studies will be presented, explained and used through practical excercises.The overall focus is to teach how design theory and praxis can be implemented and successfully used in innovation and change processes in organisations.
It’s no longer possible to sign up for the workshop but a follow-up will be conducted in October. For update on the seminar, please send your e-mail address to p.betton@framework-identity.com
Get the picture?
Recently we did a innovation workshop for a developer of extensions for the global motor car industry. The task for the employees was to come up with new, innovative business ideas. We trained them in different visual tools to discover, develop and share business ideas and throughout the day 4 new business ideas were born.
Among others they were asked to do a cartoon that illustrates their client interaction and communication today and in the future.
When we ask people to draw someone will always say, that they can´t draw, that they are not visual persons. But after we assure them, that you don’t have to be a expert to visualize something, that it is about making very simple drawings and get the message through, they almost always end up with very insightful pictures. It is a very powerful tool and a lot of fun!
