Innovation and education in Roskilde
For months now we have worked on an innovation process with with Roskilde, a Danish municipality, together with our partners Per Løkken and Build Identity. The aim of this process is to develop a strategy that guides Roskilde in the direction of becoming Europe’s leading, educational city in the year 2030.
As an important part of the process, we wanted “the silent voice” (the users) that are often overruled or ignored by “the known voice” (the professionals) to be heard. In this case, we defined the “silent voice” as being students from Roskilde’s different educational institutions. In many cases, the future work force and citizens of Roskilde. The userdriven innovation process is divided into three stages:
Stage one, Involvement
We invite the students (the users) to become co-developers and share thoughts, wishes and dreams and contribute ideas on the project.
Stage two, Idea- and concept development
The material we are left with form the basis for stage two where the people that normally work with strategy development in the municipality (“the known voice”) take part in transforming all the thoughts and inputs into concrete ideas and concepts. Again, students are invited into this process
Stage three, realisation
Development and realization of innovative concepts for the municipality.
The grand opening
Last Tuesday (November 24) was the highlight of stage one. A one day innovation work shop were we had invited seventy students from various schools and universities to participate in six different work shops. Furthermore employees from the municipality (the educational institutions, politicians etc.) were working together in a seventh workshop. The workshops were designed as an experience for many senses where the participants through play and creativity explored future lifestyles within 6 areas of everyday life and education.
For you Danish speaking readers you can follow this link to watch a small video. A feature by a regional tv station that stopped by on the innovation day.
Pia Betton
Founder, Managing Director and Senior Consultant
Not only is Pia Betton the founder and managing director of framework identity, she is also the personalisation of applying design thinking to business strategy development. As a trained graphic designer, Pia started her professional life in Danish design agencies and continued at the Berlin-based MetaDesign, where she became a member of the management board. Framework identity was founded in 2002.
Over the years, Pia has developed a strong business focus – both due to her managerial experience as well as to her facilitating the strategic decision-making processes prior to the execution of design processes. In her positions as manager, Pia has worked with many global brand clients.
Pia is a requested lecturer and facilitator. With her inspirational talks, she sets the scene at seminars and teaches at executive learning programmes. In her role as a senior consultant, she coaches management groups in change processes. Finally, Pia is a skilled concept developer and project manager with an excellent capacity for managing complexity.
Among other companies, Pia has worked for 180° Academy, G4S, DONG Energy, Stiftung Warentest, the Confederation of Danish Employers (DA), the Confederation of Professionals in Denmark (FTF), Nokia, YIT, Sparekassen Farsø and strandgaard & co.
p.betton@framework-identity.com
skype: piabetton