Stephan Bohle
Senior Consultant
Stephan is a design and communication expert with international experience in developing brands in the consumer good and service sector and initiating innovative business concepts.
Sustainability and social design have become a focal point in Stephan’s professional activities. As freelance consultant for futurestrategy, he supports companies in the development and implementation of sustainable business models. Furthermore, he shares his experience in teaching engagements held at private universities in Berlin and Hamburg.
Before becoming a consultant Stephan was the Managing Director at a creative agency with 20 employees. His province included the strategic and process-oriented implementation of all design-related issues and well as creative work. With the support of trend and market analysts he developed design and brand-positioning concepts for a wide range of industries, successfully placing products and services on the market.
Stephan has received numerous national and international awards for his work (including nomination for the German Design Award, winner of the Corporate Design Award, Art Director’s Club, etc.).
A new year, a new business?
Commercialisation strategies for the green market
There is an ever growing focus on green business due to increasing consumer demand. Events like the recent Climate Conference in Copenhagen create an even greater world wide awareness.
Large American enterprises like Wal-Mart and DELL have recognised that green business is the future and are joining projects to help consumers identify “green” electronics (source: http://www.sustainablebusiness.com/index.cfm/go/news.display/id/19627). Scott O’Connell, environmental strategist at Dell recently said: “Customers tell us they want to purchase electronics that have a minimal impact on our planet. This is an effort to help them do that using a common methodology that manufacturers across the industry participate in”.
SME’s (small and medium sized enterprises) have an advantage in this race, being more agile and hence able to change strategy and processes within a shorter time span. This being said, it is not an easy process to re-structure your whole business concept. But since major retailers are re-structuring, why shouldn’t you?
On Friday, February 12th you have the opportunity to participate in a workshop, that can dress you for climbing the ladder towards the green market.
These are some of the questions that will be brought up by the people behind the workshop: consultant company in sustainable business, futurestrategy, the “green” PR agency sieben&siebzig and agency for consumer sociology, OC EO CONSULT.
Throughout the one-day workshop core themes of the process of succesfull commercialisation of green products and services will be presented and discussed.
- Trade innovation
- Concierge Retailing & Pop Up Retailing
- Bottom-up-approach – best practices
- Open Source & Bazaar Marketing
- Public Relations for Green Lifestyle
- The Foundation of Sustainable Communication (PR)
- Guerilla-Marketing
The workshop participants will gain insight in green business and be provided with the proper tools for entering the green market. Learn how to create new business concepts, approach a new target group and develop commercialisation strategies.
Find more information and sign up for the event here.
Designing a sustainable society
3rd International Future Center Summit
In May we are participating in a summit in Stockholm, together with our network partners from Strandgaard & Co and The International Center for Innovation.
The participants will be an inspiring, international group of practitioners and thinkers – people from existing and up-coming so called future and innovation centers. Future Centers are open innovation environments where concepts are developed to support organisations in becoming more systematic in their process of user involvement.
At the summit professionals with shared interests and visions will have the opportunity to exchange knowledge and experience and participate in workshops on social entrepreneurship, intercultural collaboration and society design. The summit is highly relevant for us and our work with both the International Center for Innovation, Future Strategy and 180° Academy where user-driven innovation plays a big role. We hope to extend our network and gain new knowledge that we can integrate in our work with our network partners.
More information about the summit can be found here
Summit Leaders
Prof. Leif Edvinsson – UNIC & University of Lund & The Hong Kong Polytechnic University
Per Östling – Dalenum Development
Henrik Danckwardt – IC Community
Joint Venture about sustainable business concepts
framework identity has formed a joint venture with Stephan Bohle about the development of sustainable business concepts. We named the initiative futurestrategy©. Together we support organisations to fullfill their custumers increasing desire for sustainable products and services.
Stephan Bohle is the master mind behind a number of startups, among others the marketing agency Herr Ledesi and the clothing brand Haeftling.
The press release in German:
Das neu gestartete Unternehmen futurestrategy© unterstützt Organisationen und Unternehmen mit einem eigens entwickelten dreidimensionalen Beratungsansatz, Geschäftsmodelle auf “nachhaltiges grünes Business” umzustellen. futurestrategy wird von den Beratungs- und Kommunikationsprofis Pia Betton und Stephan Bohle mit Sitz in Berlin geführt.
2002 legte die Bundesregierung die Strategie “Perspektiven für Deutschland” für den Kurswechsel zu einer nachhaltigen Entwicklung unseres Landes vor.
Danach heißt Nachhaltige Entwicklung, mit Visionen, Phantasie und Kreativität die Zukunft zu gestalten, Neues zu wagen und unbekannte Wege zu erkunden.
Weit über die ökologische Herausforderung hinaus dient das Konzept als Handlungsanleitung für eine umfassende zukunftsfähige Politik. Es geht um übergreifende Verantwortung für eine ökonomisch, ökologisch und sozial tragfähige Entwicklung für alle Generationen.
Lange Zeit hat man im Geschäft nur darauf geachtet, ob es rentabel und legal war.
Laut einer aktuellen Studie der GFK Konsumforschung fordern die Verbraucher jetzt von Unternehmen sozial und ökologisch verantwortliches Management sowie nachhaltiges Handeln. Ein solches Verhalten von Unternehmen beeinflusst immer stärker die Kaufentscheidung der Konsumenten.
Führungskräfte riskieren verheerende Konsequenzen für ihre Firmen, wenn sie sich mit den Klimaveränderungen allenfalls im Rahmen der allgemeinen sozialen Verantwortung ihres Unternehmens beschäftigen, statt ihn als geschäftliches Problem zu betrachten. Strategien, Produkte und Aktionen müssen ökologisch, sozialverträglich und nachhaltig sein, um künftig am Markt zu bestehen.
Welchen Beitrag futurestrategy© dazu leisten will und was die Kunden erwarten dürfen erfahren Sie unter www.futurestrategy.de
Erste Kunden von futurestrategy@ sind ein Handelsunternehmen, für das eine Studie für ein grünes Handelskonzept erstellt wurde sowie eine private Business Akademie in Dänemark, die von einer Anzahl großer dänischer Unternehmen ins Leben gerufen wurde, für die ein Lernkonzept für nachhaltige Innovation entwickelt wird.