The theory and praxis behind Design Thinking
A two-day workshop at the Institute of Electronic Business in Berlin
Many definitions of Design Thinking can be found on the internet, for example:“Design thinking is a process for practical, creative resolution of problems or issues that looks for an improved future result.” Thus sounds the definition on Wikipedia while Tim Brown from Design and Innovation Company IDEO defines it as: “Design thinking can be described as a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.” This gives us a hint of what Design Thinking means but what about the theory behind it, the practical methods and tools and how can you actively use it in your Businnes?
On Friday 25th and Saturday 26th Pia Betton will be co-facilitating a two day workshops at the Institute of Electronic Business in Berlin. Co-lecturers are Prof. Dr. Markus Peschl from Vienna University, DI Thomas Fundneider from theLivingCore (Vienna), Prof. Peter Friedrich Stephan who teaching Cognitive
Design at the Academy of Media Arts Cologne and Prof. Dr. Thomas Schildhauer and Sebastian Schmidt from the Institute of Electronic Business.
Besides Design Thinking Radical Innovation, Cognitive Design and Social Media and Crowdsourcing is on the agenda. Methods like Enabling Spaces, Scope and Drill-down, Cultural Probes, Re-framing, Attitude – Practise – Knowledge, Blue Print Maps and People Studies will be presented, explained and used through practical excercises.The overall focus is to teach how design theory and praxis can be implemented and successfully used in innovation and change processes in organisations.
It’s no longer possible to sign up for the workshop but a follow-up will be conducted in October. For update on the seminar, please send your e-mail address to p.betton@framework-identity.com
A one-day workshop: Designing Innovation - Design for Innovation
LEARNTEC is the leading international trade fair and convention for vocational education, learning and information technology. The fair in 2010 is the 18th of its kind and will take place at Karlsruhe Trade Fair Center from the 2. to 4. February 2010.
The workshop facilitators
Pia Betton, Founder and Managing Director of framework identity will conduct a one-day workshop on 4. February together with a team of great thinkers and practitioners from the fields of strategy, innovation and design:
Thomas Fundneider, Founder and Managing Director of tf consulting, a consultancy for Strategy and Innovation.
Thomas focuses on collaborative innovation processes (open innovation, crowd sourcing and creating and executing development/design competitions), radical innovation, design thinking, supporting start-ups and conceptualising and creating innovation hubs and enabling spaces.
Markus F. Peschl is professor for Cognitive Science and Philosophy of Science at the Dept. of Philosophy at the University of Vienna, Austria.
Markus’ focus of research is on the question of knowledge (knowledge creation/innovation, construction, and representation of knowledge) in various contexts e.g: in natural cognitive systems, in science, in organisations and in educational settings. Markus follows a radically interdisciplinary approach integrating concepts from the natural sciences, philosophy of science, from the humanities, as well as from knowledge technology.
Peter Friedrich Stephan is a designer and writer focusing on Design Thinking: He works on various projects within Knowledge Design and Creative Business Design helping organisations develop clear concepts for internal and external communication. Concepts that meet user needs and promote tangible business results. Furthermore Peter is a professor in Theory and Design at the Academy of Media Arts Cologne and a tutor at the Masterprogramm Leadership in digitaler Kommunikation at Berlin University of the Arts.
The workshop…
At the Leading Edge Workshop, “New Methods and Tools for the innovation and knowledge generation”, participants will gain insight in what new tools and approaches are used when working with innovation and generating knowledge.
The workshop will be conducted as an open space workshop, where the different tools will be introduced in short group sessions. The participants will get a hands-on experience with how to use the tools and be able to discuss, in which situations what tool will be appropriate to us.
*About LEARNTEC *
LEARNTEC is a top notch source for information about different approaches to learning, using online and traditional media, which are both effective and free of time constraints.
During the three days more than 170 providers will be showcasing their solutions for vocational education, e-learning and knowledge management. International experts from both practical and theoretical fields will bring together business, science and academia and present the future of learning at Germany’s largest congress, complete with best practice examples.
If you wish to know more go to LEARNTEC’s website
