Innovation and education in Roskilde
For months now we have worked on an innovation process with with Roskilde, a Danish municipality, together with our partners Per Løkken and Build Identity. The aim of this process is to develop a strategy that guides Roskilde in the direction of becoming Europe’s leading, educational city in the year 2030.
As an important part of the process, we wanted “the silent voice” (the users) that are often overruled or ignored by “the known voice” (the professionals) to be heard. In this case, we defined the “silent voice” as being students from Roskilde’s different educational institutions. In many cases, the future work force and citizens of Roskilde. The userdriven innovation process is divided into three stages:
Stage one, Involvement
We invite the students (the users) to become co-developers and share thoughts, wishes and dreams and contribute ideas on the project.
Stage two, Idea- and concept development
The material we are left with form the basis for stage two where the people that normally work with strategy development in the municipality (“the known voice”) take part in transforming all the thoughts and inputs into concrete ideas and concepts. Again, students are invited into this process
Stage three, realisation
Development and realization of innovative concepts for the municipality.

The grand opening
Last Tuesday (November 24) was the highlight of stage one. A one day innovation work shop were we had invited seventy students from various schools and universities to participate in six different work shops. Furthermore employees from the municipality (the educational institutions, politicians etc.) were working together in a seventh workshop. The workshops were designed as an experience for many senses where the participants through play and creativity explored future lifestyles within 6 areas of everyday life and education.





For you Danish speaking readers you can follow this link to watch a small video. A feature by a regional tv station that stopped by on the innovation day.
Innovative summer plans
Sunbathing at one of the many lakes in and around Berlin or gaining new knowledge and meeting innovative people for refreshing input and inspiration? If you feel more attracted to the second option, we suggest you join us at the summer camp at Berlin University of the Arts*
Many organisations are challenged by the rapid changes of today’s market and the increasingly high expactations of their stakeholders. To continiously generate and implement new ideas and market opportunities gives you a head start to your competitiors. Most managers are aware of this fact but are challenged in their everyday lifes because of structural and cultural boundaries.
For the Berlin University of the Arts Pia Betton and Prof. Peter Friedrich Stephan facilitate a three day seminar where Radical Innovation – design of concepts, processes and systems, ethnographic field work and cognitive design are on the agenda. Through talks, workshops and coaching you will gain new insight in how to embrace change. You will be introduced to methods and tools that can help you overcome organisational obstacles and actively and efficiently work with innovation in your organisation.
*Read more about the seminar here or contact Berlin University of the Arts for more information!
Designing a sustainable society
3rd International Future Center Summit
In May we are participating in a summit in Stockholm, together with our network partners from Strandgaard & Co and The International Center for Innovation.
The participants will be an inspiring, international group of practitioners and thinkers – people from existing and up-coming so called future and innovation centers. Future Centers are open innovation environments where concepts are developed to support organisations in becoming more systematic in their process of user involvement.
At the summit professionals with shared interests and visions will have the opportunity to exchange knowledge and experience and participate in workshops on social entrepreneurship, intercultural collaboration and society design. The summit is highly relevant for us and our work with both the International Center for Innovation, Future Strategy and 180° Academy where user-driven innovation plays a big role. We hope to extend our network and gain new knowledge that we can integrate in our work with our network partners.
More information about the summit can be found here
Summit Leaders
Prof. Leif Edvinsson – UNIC & University of Lund & The Hong Kong Polytechnic University
Per Östling – Dalenum Development
Henrik Danckwardt – IC Community
Pia Betton
Founder, Managing Director and Senior Consultant
Not only is Pia Betton the founder and managing director of framework identity, she is also the personalisation of applying design thinking to business strategy development. As a trained graphic designer, Pia started her professional life in Danish design agencies and continued at the Berlin-based MetaDesign, where she became a member of the management board. Framework identity was founded in 2002.
Over the years, Pia has developed a strong business focus – both due to her managerial experience as well as to her facilitating the strategic decision-making processes prior to the execution of design processes. In her positions as manager, Pia has worked with many global brand clients.
Pia is a requested lecturer and facilitator. With her inspirational talks, she sets the scene at seminars and teaches at executive learning programmes. In her role as a senior consultant, she coaches management groups in change processes. Finally, Pia is a skilled concept developer and project manager with an excellent capacity for managing complexity.
Among other companies, Pia has worked for 180° Academy, G4S, DONG Energy, Stiftung Warentest, the Confederation of Danish Employers (DA), the Confederation of Professionals in Denmark (FTF), Nokia, YIT, Sparekassen Farsø and strandgaard & co.
p.betton@framework-identity.com
skype: piabetton