A new year, a new business?
Commercialisation strategies for the green market
There is an ever growing focus on green business due to increasing consumer demand. Events like the recent Climate Conference in Copenhagen create an even greater world wide awareness.
Large American enterprises like Wal-Mart and DELL have recognised that green business is the future and are joining projects to help consumers identify “green” electronics (source: http://www.sustainablebusiness.com/index.cfm/go/news.display/id/19627). Scott O’Connell, environmental strategist at Dell recently said: “Customers tell us they want to purchase electronics that have a minimal impact on our planet. This is an effort to help them do that using a common methodology that manufacturers across the industry participate in”.
SME’s (small and medium sized enterprises) have an advantage in this race, being more agile and hence able to change strategy and processes within a shorter time span. This being said, it is not an easy process to re-structure your whole business concept. But since major retailers are re-structuring, why shouldn’t you?
On Friday, February 12th you have the opportunity to participate in a workshop, that can dress you for climbing the ladder towards the green market.
These are some of the questions that will be brought up by the people behind the workshop: consultant company in sustainable business, futurestrategy, the “green” PR agency sieben&siebzig and agency for consumer sociology, OC EO CONSULT.
Throughout the one-day workshop core themes of the process of succesfull commercialisation of green products and services will be presented and discussed.
- Trade innovation
- Concierge Retailing & Pop Up Retailing
- Bottom-up-approach – best practices
- Open Source & Bazaar Marketing
- Public Relations for Green Lifestyle
- The Foundation of Sustainable Communication (PR)
- Guerilla-Marketing
The workshop participants will gain insight in green business and be provided with the proper tools for entering the green market. Learn how to create new business concepts, approach a new target group and develop commercialisation strategies.
Find more information and sign up for the event here.
Create the best on the basis of the worst
January 20 framework identity received “Business in Berlin”, a new network for Scandinavians doing business in Berlin.
After a presentation about tangibility – how to make corporate identities and processes attractive, easy to understand and tangible it was our guests turn to brainstorm: How do we create an interesting, attractive network?
We decided to try out negative brainstorming: Asked people to describe the worst network in the world, to describe an extreme scenario. Quite fun, actually, an far away from our normal Appreciative inquiry approach, where we always focus on what organisations what more of or new – not what they want to get away from.
In brainstorming and development it is a fun tool to think in scenarios, in extremes. After the negative brainstorming we did a positive brainstorming and found out, that you can’t just turn the negative scenario 180°, make it positive and thereby create the perfect scenario. The negative scenario becomes a platform for thinking new.
I’m sure this is also usefull in these finansial crisis times!
