Create the best on the basis of the worst
January 20 framework identity received “Business in Berlin”, a new network for Scandinavians doing business in Berlin.
After a presentation about tangibility – how to make corporate identities and processes attractive, easy to understand and tangible it was our guests turn to brainstorm: How do we create an interesting, attractive network?
We decided to try out negative brainstorming: Asked people to describe the worst network in the world, to describe an extreme scenario. Quite fun, actually, an far away from our normal Appreciative inquiry approach, where we always focus on what organisations what more of or new – not what they want to get away from.
In brainstorming and development it is a fun tool to think in scenarios, in extremes. After the negative brainstorming we did a positive brainstorming and found out, that you can’t just turn the negative scenario 180°, make it positive and thereby create the perfect scenario. The negative scenario becomes a platform for thinking new.
I’m sure this is also usefull in these finansial crisis times!
