Sparekassen Farsø
Creating and communicating changing strategies
Whether the economy is booming or retracting, it is essential to continuously adjust the activities and profile of your company to ensure immediate response to changes in society, customer or employee needs etc. Not only your communication but also core issues like your products and services, training of employees, corporate culture and CSR play important roles in the overall image and positioning of your organisation.
At Sparekassen Farsø, a successful local savings bank in northern Denmark, the management is continuously adjusting their strategies and thereby rethinking and updating their operations and communication to obtain their vision and goals. As one of the results of their careful monitoring and planning, they have been nominated The Healthiest Workplace in Denmark in 2008.
Since 2003 framework identity has supported the management in creating and communicating new strategies by:
- coaching of management team,
- conducting customer research and competitor analysis,
- developing future scenarios suggesting new concepts, activities, co-operations, etc.,
- developing customised strategy development tools,
- preparing, facilitating and documenting management workshops,
- designing change processes
- organising employee events to introduce and discuss strategies and changes
